Orange Chowk started with a simple frustration, creatives in India weren't being seen for what they truly do.
And over time, something shifted. They stopped seeing it themselves.
Creatives shaped culture once.
They still do. They just stopped believing it.
The ability to make people think, feel, build, remember... it's still theirs. It always was.
We're just here to help them see it again. The proof exists. We just keep bringing it to the creatives.
What pulled us to Odd Loop is its understanding of relevance.
Not relevance as trend-chasing. Relevance as the ability to understand the moment you're designing for and the people you're designing it for.
And that matters, especially now. Because creatives are constantly surrounded by trends, references, algorithms, and endless signals telling them what matters today.
What Anurag and Mansi remind us is that relevance is not something you borrow. It is something you build through observation, curiosity, and a genuine understanding of culture.
The result is work that feels contemporary without feeling temporary. Work that connects with people without simply following what everyone else is doing.
And that's why this conversation matters. Because creatives need to hear from people who have spent years translating culture into experiences, identities, and stories that resonate with a generation.
And that's why this feels like the kind of conversation that belongs with Anurag Singh and Mansi Mahajan, at Odd Loop.
- orange chowk.
We built this because creatives need a room like this.If Odd Loop believes that too, let's figure out what doing this together looks like.
We want that to be with Anurag Singh and Mansi Mahajan, at Odd Loop, with a curated room of creatives and designers from the community.
The question on the table: How do you make something feel relevant without chasing trends? No stage. No script. Just the room.